The Pros Of Channel Letters Charleston

By Leanne Goff


Upon consideration of using channel letters Charleston residents ought to understand that the letters can have either graphics or type, or both, that assist customers in identification and finding of particular businesses. Their installation is done on portions of buildings which are seen easily and can allow the signs to be seen at night. The signs are thus useful during the day but also at night when darkness falls. As a matter of fact, the lettering is more conspicuous at night.

One main reason why this technique is preferred to traditional signs is because city building codes normally allow for more square footage with channel letters. Also, when traditional signs are used, there is counting of the rectangle face against allowed square footage. When it comes to channel letters however, it is only lettering that is taken into account. The face of the particular building is never considered as a sign face. Therefore, every letter can be made larger and thus viewed from far.

For them to be able to be seen clearly at night, there is the use of Light Emitting Diode technology. The lettering is either constructed using metal or high grade plastic that is placed on the sides. There is the use of translucent colored Plexiglas which allows emission of light from every letter when power is turned on.

Using LED technology is far better than neon for a number of reasons. Perhaps most importantly, lighting using neon is expensive and its fabrication takes more time. Moreover, neon lights are easily broken. In terms of friendliness to the environment, neon has mercury and other chemicals that are hazardous. LED lighting lasts long and needs no regular replacement.

The pieces that are made use of are not limited to shapes. There is the option of forming them into logos which help in identification and branding. There are a whole range of fonts and colors that are available. Furthermore, there are custom moldings done to exact specifications of business owners. Possibilities can further be expanded by adding three dimensional aspects to logos that are used. There can be fabrication of every letter with bevels. There also is addition of depth to logos. This makes the business unique and improves customer loyalty.

The charges for the installations vary depending on materials that are used. The fortunate thing however is that the prices end up being affordable because of competition among different service providers. For people that may not know any trusted service providers, using reliable firms can offer guarantee of great results.

There are various forms of channel lettering. There are raceway mounted ones that are attached to long and narrow rectangular aluminum boxes that are called raceways. They have such electrical components as wirings and power supplies. Instead of getting every letter to be mounted on the walls, they get mounted on a raceway that is mounted on the particular wall.

In considering using channel letters Charleston business owners could also make use of direct mounted lettering. Contrary to what happens in raceways, in this case there is direct attachment of the signs to surfaces of the buildings. Wiring is then fed through the wall. Such installations look cleaner.




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