Books Every Online Marketer Should Have On The Shelf

By Rex Dickerson

When you spend most of your time operating and socializing on the web and using your computer to conduct most of your daily activities it is easy to forget that there is a whole world out there that is not online but is waiting to help you with your venture. Most of us, when we need to find advice on how to be better at Online marketing, will look for advice in forums and with e-books and completely forget that there are actual physical traditional books that we can also turn to for guidance. In this article we'll look into some of the "traditional" books that every Internet Marketer needs to read.

The Zen of Social Media Marketing by Shama Kabani and Chris Brogan is perhaps one of the most highly scored IM book on (as of this article's writing). This book claims to help you readers find a good approach to social media marketing that will not stress them out. Chris Brogan authored the forward to this book--he is very respected online and offline.

This book is also available to purchasers as an online edition and, when you want to, you can actually take the book with you everywhere you go in both regular and new forms. The New Rules of Marketing and PR by David Meerman Scott is also rather highly ranked. This book's purpose is to teach people the best way to use the more popular methods of IM marketing and promotion like press releases, blogs, social media, etc.

David's book shows readers the right way to incorporate every one of these different promotional tools into one campaign that will help you get to your goals. Customers who ordered the book like how easy to understand and accessible it really is. Anne Handley's book, Content Rules retains a solid five star customer score on (at least as this article is being written).

We all are aware that content is what really sells our products and services and Anne teaches you the way to create content that will turn on your site visitors instead of turning them off. She covers everything from blogging to podcasting to YouTube video generation and everything in between. If you have been fumbling with your efforts to make your own content and have become seriously tired of trying to work your way through all of the different advice you're getting in the forums, this is a book that will help you figure out who you can and cannot trust.

In today's earth, we forget that you can find real information to be found offline as well as on. The world of Online marketing expands and changes so rapidly that we often think forums and blogs are the only way we can get immediate information and help. The truth is that while the trends and fads change every single minute, the root of what works stays the same. These books can help you get down to those beginnings to build a business that really works and makes you lots of money. Don't ignore traditional teaching, there's a reason it is still around.

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